Nama Fiji Partners with MAREDA to Launch in the Turkish Market
Nama Fiji has announced a new distribution partnership with Istanbul-based curated care platform MAREDA, marking the brand’s official entry into the Turkish market.
Founded in 2026 and headquartered in Istanbul, MAREDA is a premium online destination focused on introducing ingredient-led international skincare brands to Turkish consumers. The platform specializes in selective distribution and digital retail, combining curated brand discovery with education and storytelling to build long-term brand value.
Through this partnership, Nama Fiji’s ocean-derived skincare range will be introduced to a growing audience of wellness-conscious consumers seeking premium, nature-based formulations and ritual-driven self-care.
Rooted in Fiji’s marine environment, Nama Fiji’s formulations centre around nama (Caulerpa racemosa), a nutrient-rich sea plant sustainably harvested in Fiji and known for its exceptional hydrating and skin-replenishing properties. The brand blends traditional Pacific wellness knowledge with modern skincare science to create products designed to nourish and restore.
In Turkey, Nama Fiji will be positioned at the intersection of luxury skincare and natural wellness, appealing to consumers who value ingredient transparency, authenticity, and preventative care.
The brand will initially launch through MAREDA’s digital platform, supported by a strong focus on product education and storytelling that highlights Nama Fiji’s ocean heritage, sustainability values, and holistic skincare philosophy, with the view of expanding into selected spas and traditional Turkish hammams.
MAREDA will take a strategic, long-term approach to building the brand in Turkey, gradually introducing key product lines while establishing awareness and credibility within the premium beauty and wellness market.
“This partnership represents our commitment to introducing origin-driven, wellness-focused premium brands to Turkey,” said MAREDA founder Ceyda Kazancıoğlu. “For our consumers, discovering Nama Fiji means embracing a more conscious, ritual-based approach to skincare rooted in purity and authenticity.”
With this collaboration, Nama Fiji continues its international expansion, bringing the power of Fiji’s rich marine offerings to new global wellness markets.
