Nama Fiji Brings South Pacific Natural Skincare to China’s Leading E-Commerce Platforms

Nama Fiji, Fiji’s premium skincare brand is officially live on China’s top e-commerce platforms: Taobao, JD.com, and Pinduoduo. This milestone marks a major step in the brand’s international expansion, bringing the natural, sustainable beauty of the South Pacific directly to millions of Chinese consumers.

The relaunch in China follows a strategic partnership with Silventure International (Hong Kong) Limited, a premium distributor specializing in natural and clean skincare products. Established in 2018, Silventure operates more than 15 online shops across China and Hong Kong, catering to customers who value clean, minimalistic, natural, and niche products. Nama Fiji was specifically requested by Silventure’s existing customer base, recognizing the brand’s trusted quality and natural purity.

The collaboration was supported by the Pacific Islands Trade & Investment Commission and Pacific Trade Invest China, highlighting the strong trade ties and growing opportunities for Pacific brands in the Chinese market.

Positioning and Consumer Targeting

Nama Fiji will be presented in Silventure’s stores as natural, clean beauty, appealing to Chinese consumers seeking wellness-focused skincare with proven efficacy. The brand’s unique story - rooted in Fijian origin and thalassotherapy practices powered by wild nama (Caulerpa racemosa) - Fiji’s “longevity seaweed”- sustainably harvested from the pristine Yasawa Islands -  resonates strongly with consumers who value authenticity, purity, and a connection to nature.

Availability

Consumers can explore and purchase Nama Fiji products across all three platforms by searching for “namafiji”. The launch brings sustainable, natural skincare from the South Pacific directly into the hands of Chinese consumers, connecting beauty, culture, and clean ingredients with just a single click.